Increasingly health conscious consumers are demanding more from their food. Stemming from an industrial food system’s primary concern to maximize profit and shelf-life efficiency at the expense of food quality and healthiness, more responsive consumers are aligning their allegiance to a trusted food source focused first on sustenance derived from responsibly crafted foods.  Not happy with the blind-faith employed by industrial agriculture and corporate food production, these consumers have looked local to better connect to their family’s food chain, a local food system that sources quality nutrition from real-foods which alleviate concerns associated to poor diet contrived of cheap raw materials.

Production of quality and nutritious food can not be faked.  Shortcuts used in cheaper  conventional food products have proven increasing taxing on body and land, and too have falsified the primary driver for a majority of consumers that now purchase food based on cost rather than needed sustenance.  As the foundation of health & existence, food must be re-assessed by the vast majority for its VALUE rather than its cost alone.  When compared to other consumer expenditures, the value of quality real-food nourishment is intrinsically cheap.

Nourishment has given way to a steroid-era of conventional food production built on bad information, immature science and a lack of transparency which has forced consumers of food-like-products in the Western diet fatter and chronically more ill.   At its lowest percentage of per capita income, US consumers now spend less on food than ever before.  This commoditized food has created a fundamental paradox in which the majority of consumers in the United States have been conditioned to forgo the all-important connection of nutrition with real-food, replaced instead with more weight and resources given to other material goods, oddly to be enjoyed with hindered health and declining personal existence.

When provided with more supply of quality real-food at a fair price, associated with education and transparency, consumers of conventional agricultural products will come to better appreciate the importance of quality  and nutritious food on their well-being.  Investing only a small percentage more into real-food is actually very inexpensive personal health-care, improving both well-being and alleviating the majority of epidemics associated with being overfed and under-nourished.