Production of quality and nutritious food can not be faked.  Shortcuts used in cheaper  conventional food products have proven increasing taxing on body and land, and too have falsified the primary driver for a majority of consumers that now purchase food based on cost rather than needed sustenance.  As the foundation of health & existence, food must be re-assessed by the vast majority for its VALUE rather than its cost alone.  When compared to other consumer expenditures, the value of quality real-food nourishment is intrinsically cheap.

Nourishment has given way to a steroid-era of conventional food production built on bad information, immature science and a lack of transparency which has forced consumers of food-like-products in the Western diet fatter and chronically more ill.   At its lowest percentage of per capita income, US consumers now spend less on food than ever before.  This commoditized food has created a fundamental paradox in which the majority of consumers in the United States have been conditioned to forgo the all-important connection of nutrition with real-food, replaced instead with more weight and resources given to other material goods, oddly to be enjoyed with hindered health and declining personal existence.

When provided with more supply of quality real-food at a fair price, associated with education and transparency, consumers of conventional agricultural products will come to better appreciate the importance of quality  and nutritious food on their well-being.  Investing only a small percentage more into real-food is actually very inexpensive personal health-care, improving both well-being and alleviating the majority of epidemics associated with being overfed and under-nourished.

Reconnecting with food:

Maximizing multiple outputs through proper practice has been standard farming practice for 400 generations.   Only in last 60 years has our food supply changed so drastically, where now over 96% of US food product is derived from conventional synthetic farming practice.   Studies show that Parents with children 6 years and under are 10X more likely to buy Organic foods because they don’t trust conventional, and despite not knowing what Organic really represents or where it comes from, it is the only alternative.  40% of Milleniums (20 year olds) consider themselves foodies, caring more about the food’s impact on their health and the ramifications of its production on the environment.  Whether evaluated from an economic, environmental or health perspective, Grown local seems a great win for many stakeholders. Conventional food costs will correct as input cost of fertilizer continue to rise in both material requirement and product cost, leading to the large price discrepancy between Organic and conventional to recede.   The Entrepreneur Agrarian Fund (EAF) sets to capitalize on the opportunity that lies at the intersection of numerous food trends and changing consumer demographics.  The framework is built around special Entrepreneur farmers looking to deliver quality foods with purpose and transparency.  The EAF affords more passionate artisan farmers an opportunity to develop the necessary skills to establish a highly productive, profitable, premium farms through diversifying skills and outputs.